By
By Godfrey Olukya 23-1-2015
A company called Minelab international limited has today officially
opened the Minelab General Trading facility in Dubai, representing a
major strategic advancement for the ‘Gold’ division of its worldwide
business.
A statement issued by Minelab said, ”This significant US $2m
investment recognizes Dubai as a key hub for its ‘Gold’ business into
the Middle East and Africa. The move will enable Minelab to support
the efforts of its excellent dealership network, including its
education-based anti-counterfeit strategy.”
Minelab has been committed to the artisan small scale miners of
Africa through its Dubai network of authorized dealers for a number of
years. As a result of a boom in small scale mining activity and the
significant success of genuine Minelab gold detection product,
counterfeit manufacturers are known to target artisanl gold mining
communities by illegally producing counterfeit mining products. The
most recent finds of counterfeit products were in excess of US $10m:
A recent police operation in Dubai that lead to a significant find of
counterfeit Minelab equipment, reaffirms the organisation’s belief
that Dubai is the best location for the new store and will help ensure
the protection of customer interests by safeguarding the authenticity
of Minelab products and brands.
The new store in Dubai will act as a regional base and a
well-connected transit hub for the movement of Minelab people and
products across Africa, ensuring access and availability to Minelab
customers.
Peter Charlesworth, General Manager, Minelab Electronics Pty. Ltd.,
stated “This new facility is an exciting strategic development for our
business. We look forward to working closely with our excellent
network based in Dubai, welcoming our Middle East and African
customers to our new facility and meeting them in the field while
building on the tremendous success of our anti-counterfeit campaigns
with the support of the Dubai Department of Economic Development and
Dubai Police.”
Gold prospectors, small-scale miners, distributors and dealers are
invited to the opening of the retail at Unit S-1, Humaid Sultan
Building, Al Murar, Deira, Dubai.
END