Tanzania targets at getting 3 million foreign tourists

By Godfrey Olukya 6-1-2017

Tanzania tourists board (TTB) has said that it is targeting 3 million foreign tourists in the next 2 years.
Currently about 1.1 million tourists visit the country ever year. In order to hit its target it requires to get about 400,000 more tourists per year.

Tourism is the leading foreign exchange earner in the east African country, generating about $2 billion per year and contributing 17 per cent of Tanzania’s annual income.

The chairman of TTB Thomas Mihayo said that they are planning to get tourists from countries whose citizens in the past did not fancy touring in Tanzania. Those who have been visiting Tanzania are mostly for Europe and USA.
He said,” We are attracting tourists from China, India, Russia, Turkey, Brazil and the United Arab Emirates.”
Mihayo assumes that if all goes as planned the number of tourist arrivals will reach two million by the close of 2017, increasing the revenue from the current $1.35 billion to about $2 billion, then raise the number of tourists to three million in 2018 and increase tourist income to $4 billion.

The managing director of TTB Devota Mdachi has said that in order to implement their plan, they need to open up new offices.

She said,” In order to succeed, we need to establish offices in our major markets,”

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