SMEs represent Namibia at trade fair, gets global recognition

Ten small and medium enterprises have represented Namibia at the Vivaness Trade Fair 2020, an organic and natural cosmetics trade fair in Germany, to exhibit beauty products made from Namibia.

The trade fair which took place between February 12 and 15, 2020 has brought the Namibian cosmetic into the limelight as their products were moved from being under ‘fair trade’ to ‘real trade’.

NANCi chairperson, Stefanie Hummer, who was part of the delegation with her company, Nara Namibia Natural cosmetics, said, “The global market has moved away from simply labeling our products under ‘fair trade’.

“Meeting our buyers – new and current – at the same level is refreshing and provides impetus to cosmetics in Namibia to forge ahead,” she added.

Commenting on the Vivaness Trade Fair, Hummer said, “We were able to see our Namibian offering in the context of the international health and beauty products’ market. And I can proudly state that cosmetics made in Namibia are competitive in global market.”

NANCi aims at developing and promoting an inclusive, diversified, profitable and vibrant health and beauty industry in Namibia.

All products categories represented were refined natural oils from marula, ximenia, Kalahari melon and jojoba seeds.