Sat. May 18th, 2024


By Godfrey Olukya   15-1-2015  


Business experts have revealed that successful companies in 2015 will be those that can adapt to the fast changing global environment, such as unstable currency markets, the fast growing global population and rising number of internet users, and make them work in their favour.

According to Sumesh Rahavendra, head of marketing for DHL Express Sub Saharan Africa, as the global economy continues to change, retailers, manufactures and other sectors are increasingly facing difficult, and sometimes unique, challenges that impact their supply chains.

”Business decision-makers should be asking themselves how they can respond quickly to fast-changing customer demand, how they can contain or reduce escalating costs and how they can enter emerging markets without substantially increasing their risk.” he said.

He said that planning for New Year lays the foundation for an efficient supply chain as it assists business owners to see the bigger picture and enables them to be flexible in the face of changing business needs. All potential risks must be identified and assessed, no matter how improbable.

It is equally important to review the past year to ascertain what impacted their supply chain, and what can be improved upon to avoid unnecessary interruptions in the future. For example, the fluctuating fuel price directly impacts delivery costs. It is therefore important to streamline delivery processes in order to stabilize costs and in turn, keep client tariffs stable.

Another area to look at is seasonal spikes in business which may require additional resources. For example, retailers often experience a surge in sales over the festive season – effective solutions need to be put in place to avoid customer delay, and ultimately complaints.

Rahavendra advised that in order to maximize a business’s bottom line, decision-makers should aim to take a more holistic approach to managing supply chain risk and achieve greater visibility, flexibility, and control.

“Businesses in Africa are under increasing pressure in the current economic climate to remain competitive, both locally and globally, and sometimes lack the ability to build resilient supply chains. Outsourcing logistics strategically can make a significant contribution to a business’s profitability so make sure that you have the right partners who understand the global economy and more importantly, the intricacies of doing business with each individual African county – it’s not a one size fits all approach,” concludes Rahavendra.




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