GROHE Red Wins the 2018 “Kitchen Innovation of the Year®” Award
LAGOS, Nigeria, February 15, 2018/ –GROHE, the world’s leading provider of sanitary fittings has won the coveted “Kitchen Innovation of the Year®” award for its Grohe Red water system in the “kitchen sinks and fittings” category during the International Consumer Goods Fair “Ambiente” in Frankfurt am Main. The “Kitchen Innovation of the Year®” award enjoys the highest level of trust among end consumers and is awarded to particularly consumer-friendly products. The GROHE Red water system quickly delivers filtered water at a temperature of up to 100° C and puts an end to frustrating waiting time.
Awarded by the independent initiative LifeCare, the label serves as a trusted guide in the decision-making process “from consumers, for consumers.” Thanks to a standardised inspection procedure, a jury of experts first nominate outstanding products in each category and the consumer then evaluates the nominated products in a representative poll. “The special nomination and evaluation process – handled by both independent experts and more than 1,500 surveyed consumers – sets the trend for GROHE since consumers can assess for themselves whether and how much the product, in this case GROHE Red, really meets their demands”, enthuses Frank Spiekermann, Category Manager Kitchen at GROHE.
The GROHE Red water system delivers filtered water at a temperature of up to 100° C at any time by simply pressing a button. It is designed to not only be easy to operate, but also very safe. The GROHE ChildLock is TÜV tested and certified because at GROHE, there is a strong focus on the safety of children. The tap features a timeless design and fits perfectly into the individual style of any kitchen. With a volume of either three or five and a half litres, the boiler can be installed easily under any conventional household sink. Thanks to the “pot filler” feature, up to three litres of boiling water can be used at once. At the same time, GROHE Red saves water, energy and costs, thus contributing to a more sustainable environment.