Orange celebrates the 10 millionth Orange Money customer
By Godfrey Olukya 17-4-2014
Stéphane Richard, Chairman and Chief Executive Officer of Orange
telecommunication company, gave a bonus to the 10 millionth customer
of Orange Money in Dakar, Senegal
Miss Kanny G., who had gone to an Orange Money outlet to open an
account, was surprised to learn that she had won a smartphone with an
Orange Money credit of 100,000 FCFA (152 euros).
”Orange Money is a revolution in terms of customer experience, and
the appeal of this service is the best proof that we made the right
choice when we decided to offer mobile payment services in 2008. I am
very proud to be in Dakar today to meet our 10 millionth Orange Money
customer. While making a strong contribution to economic and social
development, mobile financial services also represent a major growth
engine in Africa and the Middle East as well as in Europe for Orange,”
said Stéphane Richard.
Orange Money has seen exponential growth since it was launched. The
service is now available in 13 countries: Botswana, Cameroon, Côte
d’Ivoire, Egypt (under the name Mobicash), Guinea, Jordan, Kenya,
Madagascar, Mali, Mauritius, Niger, Senegal and Uganda. In 2013, more
than 2.2 billion euros in transactions were conducted through Orange
Money. The ten million mark has just been hit, and in some countries,
such as Côte d’Ivoire, more than 40% of all Orange customers have an
Orange Money account.
The success of the Orange Money service is closely linked to that fact
that it meets strong expectations by people in Africa and the Middle
East. It adapts to lifestyles in countries where only a minority of
inhabitants have bank accounts yet the majority have a mobile phone.
It makes life easier for users every day by giving them a way to keep
their money safe or by saving time on all of their transactions.
Subscription to Orange Money is free of charge. After opening their
accounts, customers have access to three types of services:
In the past few years using mobile phone to transfer money has become
very popular in African countries.
END